Zapia: The AI agent that runs your life, built around how Latin America actually lives

There’s a clear bet behind Zapia: the next giant in personal AI won’t speak English with a Silicon Valley accent. It’ll order your lunch, book your appointments, and drop a good-morning message in the family WhatsApp group.

It’s 6:47 a.m. Your alarm hasn’t gone off yet. Your phone buzzes: “Good morning. São Paulo today: 22°C this morning, 31°C this afternoon, rain expected from 5 p.m., grab an umbrella. Euro opened at $1.16. Three meetings today; the 10 a.m. is with a new client. Your mom asked if you’re coming Sunday. The work group has 47 messages, two of them tag you.”

That didn’t come from your assistant. It came from Zapia, the first personal AI agent built for Latin Americans.

Respond vs. Execute. There’s a difference.

Zapia isn’t a chatbot that answers questions. It’s an agent: it perceives, decides, and acts. Where other AI tells you how to do something, Zapia just does it.
Say it out loud: “Find three 24-hour pet shops near me and ask if they can treat a cat that’s vomiting right now.” Zapia searches the web, finds the places, grabs their numbers, connects through your own WhatsApp, and sends messages to all three at once. Replies come back right where you already are.

Why it works better here

Native integrations with local apps are on the way, the ones you actually use every day to order food, catch a ride, and more. Price comparisons across local marketplaces. And a real understanding that in Latin America, WhatsApp isn’t “just another app.” It’s where life happens.

“The next great apps won’t be the ones that speak to everyone everywhere. They’ll be the ones that understand how each country actually lives. We’re the first pocket agent built for non-technical users, and the first one focused on Latin America’s specific reality," said Juan Pablo Pereira, CEO of Zapia.

What it actually does

Build your own team. In minutes, you can spin up agents working for you around the clock: a nutritionist planning your meals, an assistant triaging your inbox, an agent chasing quotes over WhatsApp. It’s like having a full team running while you focus on everything else.

Smart scheduling. “Reschedule my meeting with Marina to Thursday at 3 p.m. and let everyone know on WhatsApp.” Connected to Google Calendar, Zapia handles all three steps from one sentence.

Proactive radar (beta). Zapia doesn’t wait to be asked. It flags what needs your attention on its own: an urgent email, a scheduling conflict, a price drop.

It talks on your behalf. Zapia can take over conversations and groups on WhatsApp, Slack, or Gmail and respond for you; whether that’s closing a quote that’s been going back and forth for days, coordinating a dinner for ten people, or finally sending that email you’ve been putting off for weeks.

Price and flight tracking. Scans marketplaces, monitors products, and alerts you the moment prices fall.

Live integrations: WhatsApp, Google Calendar, Gmail, Drive and Slack, with new integrations shipping every week.

The market has already placed its bet

Zapia has raised the equivalent of $20 million in seed funding, led by Prosus Ventures. The thesis is clear: there’s room for a regional champion in personal AI, and it won’t be coming from Silicon Valley.

Is it worth it?
The free version is already solid for most personal use cases, rare in a market where almost everything has a price tag. There’s a Pro plan for those who want more. Available on Google Play, the App Store, and at app.zapia.com.

The first week with Zapia feels a little strange. You still open Google, Calendar, WhatsApp, Gmail out of habit. Gradually, the question shifts: why am I juggling five apps when I can just send a voice message?

ChatGPT explains the world. Google shows you the world. Zapia gets things done in the world, for you, in your language, your way.