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Zapia raises $7M seed extension from Prosus Ventures to launch consumer-facing autonomous AI agents
This round brings total funding to $19.3 million to date and marks Prosus Ventures second investment in the company
The new funding will accelerate the launch of Zapia Max, a new evolution of the company’s AI assistant designed to autonomously execute real-world tasks across browsers and applications, with user permissions and security controls built in.
Founded two years ago, Zapia has focused on building an AI assistant that goes beyond conversation to complete tasks on behalf of users. The product already handles actions such as booking reservations, setting reminders, managing users’ schedules, and syncing with Google Calendar.
Zapia Max expands that capability significantly. The system can navigate websites, interact with applications, compare prices across multiple online stores, monitor product pricing, manage email inboxes, answer messages, review subscriptions, edit documents and spreadsheets, and complete reservations, all with explicit user permissions and access controls.
The funding comes at a moment when autonomous AI agents have gained widespread attention across the tech community. In recent weeks, highly capable agent systems have gone viral among developers and technical users, demonstrating the ability to execute complex digital tasks. However, many of these tools require advanced setup, run directly on user machines, and are primarily designed for technical audiences.
“For a long time, agents were mostly a concept. In the past weeks, we’ve seen powerful systems emerge, but they’re still built for developers and power users,” said Juan Pablo Pereira, CEO of Zapia. “Zapia Max is our answer to that moment. We’re making autonomous execution accessible to everyday people, with safety and user control at the core.”
Zapia emphasizes that Max operates through structured permissions and restricted access layers, rather than unrestricted control of a user’s device. “Our goal isn’t just autonomy,” Pereira said. “It’s responsible autonomy. Users stay in control of what the system can access and execute.”
Zapia’s primary focus remains in Latin America, where the company has seen strong organic growth driven largely by word of mouth. Growing demand from users has also prompted early exploration of additional markets in Europe and USA.
The round also follows recent policy changes by Meta that reshaped how AI assistants reach users. Earlier this year, restrictions affecting third-party AI services on WhatsApp accelerated the company’s transition to a fully owned distribution model. While the move required user adaptation, the company says it ultimately reinforced the strength of its product and brand. “The investment reinforces that our future isn’t tied to any single distribution channel,” Pereira said. “Owning the product experience gives us the autonomy to innovate and move faster.”
Zapia plans to use the new capital to expand its team and accelerate development of Zapia Max. “Prosus Ventures shares how we think about building Zapia, long-term, product-led, and grounded in real user needs,” Pereira said. “Beyond capital, the opportunity to work closely with the Prosus ecosystem has been incredibly valuable, and we’re excited to deepen that partnership as we scale.”
As AI agents gain momentum across the industry, Zapia is betting that accessibility and execution in everyday life will define the next generation of assistants.
If you want to experience this next phase from the very beginning, sign up now for the Zapia Max waitlist and be among the first to try what’s coming.
Founded two years ago, Zapia has focused on building an AI assistant that goes beyond conversation to complete tasks on behalf of users. The product already handles actions such as booking reservations, setting reminders, managing users’ schedules, and syncing with Google Calendar.
Zapia Max expands that capability significantly. The system can navigate websites, interact with applications, compare prices across multiple online stores, monitor product pricing, manage email inboxes, answer messages, review subscriptions, edit documents and spreadsheets, and complete reservations, all with explicit user permissions and access controls.
The funding comes at a moment when autonomous AI agents have gained widespread attention across the tech community. In recent weeks, highly capable agent systems have gone viral among developers and technical users, demonstrating the ability to execute complex digital tasks. However, many of these tools require advanced setup, run directly on user machines, and are primarily designed for technical audiences.
“For a long time, agents were mostly a concept. In the past weeks, we’ve seen powerful systems emerge, but they’re still built for developers and power users,” said Juan Pablo Pereira, CEO of Zapia. “Zapia Max is our answer to that moment. We’re making autonomous execution accessible to everyday people, with safety and user control at the core.”
Zapia emphasizes that Max operates through structured permissions and restricted access layers, rather than unrestricted control of a user’s device. “Our goal isn’t just autonomy,” Pereira said. “It’s responsible autonomy. Users stay in control of what the system can access and execute.”
Zapia’s primary focus remains in Latin America, where the company has seen strong organic growth driven largely by word of mouth. Growing demand from users has also prompted early exploration of additional markets in Europe and USA.
The round also follows recent policy changes by Meta that reshaped how AI assistants reach users. Earlier this year, restrictions affecting third-party AI services on WhatsApp accelerated the company’s transition to a fully owned distribution model. While the move required user adaptation, the company says it ultimately reinforced the strength of its product and brand. “The investment reinforces that our future isn’t tied to any single distribution channel,” Pereira said. “Owning the product experience gives us the autonomy to innovate and move faster.”
Zapia plans to use the new capital to expand its team and accelerate development of Zapia Max. “Prosus Ventures shares how we think about building Zapia, long-term, product-led, and grounded in real user needs,” Pereira said. “Beyond capital, the opportunity to work closely with the Prosus ecosystem has been incredibly valuable, and we’re excited to deepen that partnership as we scale.”
As AI agents gain momentum across the industry, Zapia is betting that accessibility and execution in everyday life will define the next generation of assistants.
If you want to experience this next phase from the very beginning, sign up now for the Zapia Max waitlist and be among the first to try what’s coming.